• 40.000s, Automated Frame Average

I am proud and grateful to announce the launch of the ALPA Academy which shall be a space for bringing passionate photographers together so he / she is eventually enabled to create in essence better photographs. 
Whether they be of the landscape, urban environments, portraiture, etc. By means of teaching, coaching, sharing, exchange and practice we want to become better seers of the world through the lens of an ALPA camera – for owners of ALPA equipment or those interested in ALPA or moving across to medium format. 
The ALPA Academy offers a program of masterclasses delivered by group of selected ALPA ambassadors who in turn are well recognized in their particular genre. 
The classes are dedicated to landscape, architecture, arts and portraiture and are delivered in nature, or elsewhere and meet highest standards reflecting the design and manufacturing quality of ALPA equipment. 
Masterclasses with a small number of participants shall be enriching for each photographer. Although they feature technical education, its main dedication is to creativity, process, observation, mindset, planning, and to post-production.

Hans Keist, owner and CEO, ALPA of Switzerland


ALPA Ambassadors

Peter Beyer

Born in Hamburg, Germany, Peter Beyer is a professional photographer focusing on architectural, industrial and reportage photography, currently based in Zurich, Switzerland. He is working for clients in the Manufacturing Industry, Banking, Automotive, Magazines, Architects, NGO’s and on his personal Fine Art projects. His style reflects a clear and precise approach to photography with carefully selected impressions. Especially, all personal Fine-Art-Photography projects are realized strictly in black and white.

Thomas Biasotto

Thomas, initially a student of Zurich University of Music (Switzerland) concurrently developed a passion for photography and is today a member of the Swiss Professional Photographers‘ Association (SBF), and a sought-after professional photographer. He is well-connected to renowned international companies and art collectors. His high-quality and artistic fine art prints are known beyond the borders of Switzerland. Thomas shares his professional experiences with passionate like-minded in workshops and photo trips around the world.

Julian Calverley

Julian is one of the UK s top advertising, landscape and location photographers with many years’ experience and countless industry awards. His unique ability to create striking visual identities and memorable campaigns has gained him an outstanding reputation with clients worldwide. He has been featured numerous times in Lürzer’s Archive 200 Best Ad Photographers Worldwide‘. He is an ambassador for ALPA and leads workshops and adventures for the ALPA Academy and independently for direct clients.

Junhui Fang

Junhui Fang graduated from renowned Tsinghua University, China and from Accademia di Belle Arti di Firenze, Italy where he cloths the Vice-President of AACI (Association Degli Artisti Cinese in Italia). He holds several prestigious awards from National Geographic, Florence Biennale, Florence Literature and Visual Art Award, and Siena International Photography Award.

Gianluca Federighi

Gianluca was born and raised in Tuscany, Italy. In 2010 after developing a passion for photography and visual processing decided to work independently focusing on the beauty of the nature. It was the beginning of a significant visual journey and the creations of minimalist and dreaming Landscape images. His artistic successes have make possible he won numerous International Competition and his works are collected all over the world. He is launching „Winonafender“ his own Studio and is working on several long term projects with his panoramic ALPA camera for large scale fine art print!

Eru Narayana

Eru Narayana is a father of five children, a European born artist, philantropist, and scientist, living in Canada


Workshop Partner

p: photography unlimited berlin

The p: berlin academy is the professional training academy for photographers in Berlin. The aim is to promote the continuity and further development of artistic photography by teaching technical and artistic skills as well as professional competencies. Located in an exciting environment of historical industrial culture, surrounded by places of knowledge and cultural production, we offer exciting workshops and seminars.

Santa Fe Workshops

For over 30 years, Santa Fe Workshops has been one of the pre-eminent places to learn the art and craft of photography and writing. We offer in-person workshops on our campuses in Santa Fe and San Miguel de Allende as well as year-round online programs. In addition, we offer destination travel programs to Cuba, Morocco, Romania, Japan, and India — to name a few of our favorite locations. Regardless of place or theme, all our programs offer memorable and sometimes life-changing experiences.

Better Moments

Better Moments was founded in 2011 by Christian Nørgaard an experienced photographer and veteran of the international professional photography industry. The focus was, and still is, to create exciting photo workshop experiences, enabling our guests to return home with unique and amazing images. These legendary pioneering adventures led to Better Moments becoming known as the Scandinavian founder of photo workshops.


News

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March 2025

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March 2025

Tuscany ALPA Masterclass

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
21 - 23 Mar
All Day
Tuscany
Tuscany
June 2025

Alpine Valley Region of Engadine, Switzerland

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
01 - 07 Jun
All Day
Engadine
September 2025

New Zealand – 10 Day Adventure – September 2025

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
01 - 30 Sep
All Day
New Zealand

Exclusive Architectural Masterclass at Chāteau la Coste

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
01 - 30 Sep
All Day
October 2025

Scotland: A Journey into Landscape Photography

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
25 Oct - 03 Nov
All Day
November 2025

La Serenissima Masterclass in Venice ALPA Masterclass

If you feel the desire to immerse yourself in the shining color, interrupted only by dark cypresses. Where, sharp-edged shadows,the sun, the clouds, the morning fog create a unique atmosphere. Where, the green meadows ,the plowed fields the whitish terrain of the clay exude total beauty. Where, the silence is broken by the rustling of a running small hare, the song of a buzzard and a robin flutters among the leaves of the old and bright green olive trees.
20 - 23 Nov
All Day
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